Samasta means ‘all’ in Sanskrit. The brand Samasta appreciates and promotes ‘Samasta’ beautiful things – clothes and accessories that are chic yet accessible to all.
This urban yet timeless brand supports stylish yet elegant products that are made using natural, eco-friendly or recycled materials. The brand nurtures Indian artisans and espouses the ethos of hand-crafted fabrics, printing, embroidery and other embellishment techniques.
Samasta designs include tunics, kurtas, tops and stoles which can be worn everyday and for special occassions.
Each Samasta design is carefully constructed with the best finish and quality. Samasta clothing is made in limited quantities. All the Samasta products are made in India.
The brand saw its inception in 2009 and opened its flagship store in Alwarpet, Chennai in April 2012.
About the Designers
Samasta clothes and saris are designed by mother and daughter duo, Mridulika Menon Madiraju and Arundhati Menon.
Mridulika started Samasta after spending a decade in Washington DC. She creates elegant clothing that appeals to the global citizen while using beautiful Indian textiles. She has a Masters degree from Georgetown University in Communication, Culture and Technology and worked at the Aspen Institute USA. was inspired to return to India and work with textiles by her mother Arundhati.
Arundhati Menon is a textile maven who started the famous Shilpi boutiques in Chennai and ran it successfully for over 32 years. She curates and designs handwoven saris for Samasta. She is passionate about keeping the rich Indian traditions alive. She has travelled around the country–from weavers’ villages in Phulia, West Bengal, to chikan work specialists in Lucknow, Uttar Pradesh. The revivalist says, “Skilled labour is rare to find these days. The weavers are growing older and their children don’t seem to be interested in continuing their work. That’s why it’s so important for us to appreciate them and keep the craft alive.”